BIANCA BETTAZZI

I have a strong interest in creative content and business strategy and I am passionated to learn more and more, by working with teamwork and independently. I just graduated from the Business of Fashion course at Polimoda in Florence.

While at University, I have been able to utilize my skills in working with people through a variety of jobs. In the recent years I have started working as a fitting model and this has allowed me to know more deeply the working environment of fashion, from style of offices, production, sales campaigns and to listen at professionals while working was valuable in teaching me the importance of providing clear and accurate informations and ascertaining customers’ needs. Since January 2017 I have worked as trade seller in Pitti Uomo, in particular for emerging Japanese brand that want to approach Europe. Working in different fields of fashion industry has helped me to get closer to the specialists understanding better the business, and these also has forced me to learn how to plan my time to optimize it to the fullest.

Through my degree course, I have been able to develop several business projects regarding Start-up, Retail Strategy, Brand Strategy, Merchandising, Consumer’s behavior, having the opportunity to work in different fields of the fashion industry and to develop strategies for fashion brands by creating new concepts, products, trends, retail experiences and communication strategies.

I have always been curious about the world of fashion, maybe because it has always been part of my childhood. I have always been inclined towards a more creative environment, which has increased my curiosity and the desire to know. I love shaping the personality of the brand through all the elements that determine its perception and reputation on the part of its audience, that perception that is not only rational but also deeply emotional and instinctive.