BIANCA BETTAZZI

“DORATEYMUR” is the Mid-term project of the third years of the course. This project is developed in order to analyze the collection and the brand image of an emergent brand/ designer and create a merchandising plan for a speci c market segment, including all details of the collection, product and necessary elements for a buying-plan. My group and I decided to work with Dorateymur, an emerging brand that create nostalgic shoes that are the synthesis of a classic design with a touch of modernity, We decided to launch a new mono product collection of bags to create an alternative product offer, increasing the brand recognition an give the possibility to create a total look.